We are wherever the beautiful game is played, wherever football is followed.

We are the supporters in the stands and the players on the pitch.

We are the friendly and the derby, the kick-about and the cup final.

We are club and country, tribal and global.

We are WORLD F.C.

Welcome to the club!

At World F.C., the game is all about connection.  We believe that the world is coming together and that there are few things that bring people into connection with the wider world together like football does.

Sure, football cultures have their divisions and bitter rivalries. More than that, we believe that what makes the game beautiful is the mosaic of influences from around the footballing world. From London to Los Angeles, Sydney to São Paulo, Copenhagen to Cape Town and all parks and pitches in between. From country colours to club crests. From joy-filled goal celebrations to supporters’ songs sung from the stands. From total football and tiki-taka, to every moment that becomes legendary and lives long in the memory. These elements invite all football fans together into a larger story than any one club or country, player or generation could offer on their own.

As fellow football fans of this great global game, we know that sometimes you want to support your club or country with a jersey.  And then are all those in between times when you want to wear your favorite team's colors with a casual, everyday look and you don’t want to break the bank to do it. Using the highest quality materials, featuring elements of the sport’s storied past and its dynamic present, World F.C. creates fine football apparel simply designed for fans of the global game.


The Squad

Smaller than a five-a-side squad, nimble and quick, with globally-sized ambitions befitting our name.

The Gaffer

Jared Long - Founder

Growing up in the United States, Jared's love of the game kicked off with World Cup '86 and a t-shirt in homage to Maradona that his parents picked up for him from a local soccer shop.  The summer of 1994 was a magical one for this soccer starved kid when the World Cup came to American shores.  After getting his first copy of EA Sports' FIFA '94, he still enjoys managing underdogs and dismantling the giants in 'Career Mode.'  Jared has a degree in Comparative Religions and enjoys all the ways soccer, culture and design bring the world together, in compelling and often unexpected ways.  He lives in Columbus, Ohio, the proud home of dos a cero.

Supports:  Tottenham Hotspur; Columbus Crew SC (and a big soft spot for a few other clubs)


The Playmaker

Ken Boich - Lead Designer

Ken is a highly creative and multi-talented graphic designer with 10 years of experience in fine art, sign, and apparel-related graphics. He fell into love with football during the Keane and Berbatov days and hasn't slowed down since despite the ups and downs and downright 'Spursy' experience of being a Tottenham supporter. 

Supports:  Tottenham Hotspur; Croatia national team


The Wunderkind

Carlos Quinteros, Jr. - Photographer

Carlos is a freelance photographer based in Los Angeles, California.  His work is top-drawer, not to mention, he's the finest Gooner we know.  If you're into football, then you've almost certainly seen his work in places like 8by8 Magazine and at Where Is Football and LA Galaxy.

Supports:  Arsenal FC; LA Galaxy

We are always interested collaborating with other fine creators from around the world who love the game as much as we do.  So if that's you, get in touch with Jared at info@worldfc.co.